Erehwon mountain outfitters

Erehwon Mountain Outfitters, a regional chain of outdoor sporting goods stores in the Chicagoland area, wanted to showcase its unrivaled selection of top-name outdoor gear and clothing, while also building awareness in the market. We developed the "Your Adventure Starts Here" strategy to remind outdoor enthusiasts that every great journey begins at Erehwon. Our integrated campaign, spanning print, in-store, outdoor, direct mail, and digital channels, successfully positioned Erehwon as the ultimate destination for adventurers to gear up for whatever adventure awaits.