Looking to expand beyond elite athletes to everyday fitness enthusiasts, EAS set out to bring its leading sports nutrition line, Myoplex, from specialty stores to mass-market retailers. With the rallying cry "Feed Your Potential," we positioned Myoplex as a performance partner for anyone striving to live stronger. The campaign ran in top publications like Men’s Health, Women’s Health, and Sports Illustrated, driving record-breaking sales and securing buy-in from major retailers like Target and Walmart—dramatically expanding the brand’s reach.