Myoplex

EAS set out to expand Myoplex from a hardcore bodybuilding staple into a performance brand for anyone pushing to be better. The challenge was to broaden appeal without losing credibility. Anchored by the rallying cry “Feed Your Potential,” the work repositioned Myoplex as a performance partner for everyday competitors, not just elite athletes. A bold, inclusive campaign helped unlock mass-market retail distribution, earned features in Men’s Health, Women’s Health, and Sports Illustrated, and fueled a 200% increase in sales, along with buy-in from Walmart and Target.