Myoplex

EAS set out to expand Myoplex from a hardcore bodybuilding staple into a broader performance brand. Anchored by the rallying cry “Feed Your Potential,” the work repositioned Myoplex as a performance partner for everyday competitors, not just elite athletes. The integrated campaign spanned print, social, and outdoor, with placements in Men’s Health, Women’s Health, and Sports Illustrated. The result was a 200% increase in sales and retail buy-in from Walmart and Target.