Mead may be the world’s oldest alcoholic beverage, but that doesn’t mean it has to feel ancient. When Wessels Honey—a family-owned producer of organic honey—expanded into handcrafted mead wines, they asked us to give the brand a modern, upscale edge. We developed the logo, identity, and packaging to shift perceptions, moving mead beyond castles and beards and into the hands of a broader, design-conscious audience. Their reaction? Sweet.