Let’s face it—funeral planning isn’t exactly coffee-talk. That was the challenge we tackled with Dignity Memorial, North America’s largest network of funeral homes and cemeteries. We revitalized the brand from the inside out—starting with mission, vision, values, and culture—then developed the strategy, identity, and communications platform that shifted the tone from somber to celebratory. The result? A brand that opened conversations, built trust, and drove measurable growth.