Value City Furniture

American Signature, Inc., one of the nation’s largest furniture retailers, was losing ground with declining traffic and sales as competition intensified. Their flagship brand, Value City Furniture, needed a reinvention, so we re-engineered the brand from the store forward. Guided by the new brand essence, “Value Unveiled,” we partnered with internal and external teams to overhaul strategy, identity, and in-store experience; re-merchandising, redesigning, and re-signing every location. The result: a fresh, memorable shopping experience that reignited traffic, boosted sales, and restored Value City’s relevance.