Jerome's Furniture is a lot more than just furniture. They're also one of Southern California's top sellers of quality mattresses. In every store and now several stand-alone stores, you'll find their Dream Shop. So when we set out to update their brand, we were tasked with developing the identity for this unique store-inside-of-a-store as well. The project started with the logo and identity and quickly developed into the retail environment, in-store communications, outdoor, and advertising. We're happy to say that mattress sales are soaring, which means everyone is getting a good night’s sleep.