Jerome’s Furniture built its name over 60 years ago as a no-frills warehouse in San Diego, passing savings directly to customers and earning a reputation for value. But over time, the brand lost its distinct identity and began to blend in with other retailers. To help Jerome’s reconnect with its roots, we revitalized the brand from the ground up—reimagining the visual identity, store experience, and overall positioning. The updated look embraced its cost-efficient, warehouse heritage while emphasizing transparency and savings. The result? A bold, revitalized Jerome’s—once again Southern California’s go-to for quality furniture at unbeatable value.