Melinda's Pepper Sauces, a favorite among chefs and foodies alike, are celebrated for their perfect balance of heat and flavor, achieved by blending global peppers with fresh ingredients like carrots, onions, garlic, and lime. To highlight their handcrafted approach, we developed the positioning strategy "Inspired Flavor," which came to life through an artistic, visual expression and cohesive campaign. This strategy showcased Melinda’s dedication to crafting bold, authentic flavors and the diverse culinary creations their sauces elevate.