As a long-standing and trusted healthcare provider offering exceptional services for women, Silver Cross Hospital understands how important it is for you and your loved ones to prioritize your well-being. That’s why they created “I Matter,” a program that provides women with comprehensive healthcare tailored to their needs and lifestyles. To uniquely and memorably promote this new program, we developed the campaign “The Way You Should Be Treated.” In just two weeks, we launched a turnkey, integrated campaign that established “I Matter” and Silver Cross Hospital as the preferred choice for women throughout the region.