Silver Cross Hospital has long been a trusted healthcare provider with a strong commitment to women’s wellness. To reinforce that commitment, they launched I Matter—a program designed to put women’s health and self-care front and center. We created the campaign “The Way You Should Be Treated” to bring it to life. The message stayed true to the hospital’s core belief: that every woman deserves care that’s personal, empowering, and centered around her. The result was a resonant, human campaign that made I Matter the go-to choice for women across the region.