Conn’s HomePlus

Conn’s HomePlus wanted to highlight its in-house financing advantage during a critical holiday selling period. We created the bilingual campaign “Believe in Possibilities” to show how Conn’s Low Payment Finder could make meaningful purchases feel more attainable. Led by TV, the campaign drove a double-digit lift in holiday sales and reinforced the brand’s position as a destination for flexible financing.

  • STRATEGY: Jerry Wessels
    CREATIVE DIRECTION: Dino Favale
    ART DIRECTION & DESIGN: Dino Favale & Mike Proctor
    COPYWRITING: Beatrice Shapiro & Carlos Rivero
    TELEVISION PRODUCTION: Concrete + Clay
    EXECUTIVE PRODUCER: Mike Brady
    LINE PRODUCER: Greg Bartlett
    DIRECTOR: Paul Schneider
    TALENT: Celebrity Focus
    POST PRODUCTION: Mission Control

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