Sleep Outfitters

Sleep Outfitters brought us in to rebrand the business around a better way to shop for sleep. Research revealed a category shaped by confusion, mistrust, and choice overload. We repositioned the brand as a smarter, more personalized solution and reimagined the experience across company culture, store design, merchandising, communications, and retail experience. The result was double-digit YoY sales growth and thousands of 5-star Google reviews.

  • STRATEGY: Lissa Engleman & Keith Solomon
    CREATIVE DIRECTION: Dino Favale
    ART DIRECTION & DESIGN: Dino Favale & Jon Czeranna
    COPYWRITING: Beatrice Shapiro
    RETAIL DESIGN Dino Favale, Paige Seadler & JLL
    ENVIRONMENTAL BRANDING: Dino Favale & Shane Holsclaw
    TELEVISION PRODUCTION: Concrete + Clay
    EXECUTIVE PRODUCER: Mike Brady
    LINE PRODUCER: Greg Bartlett
    DIRECTOR: Paul Schneider
    POST PRODUCTION: Mission Control

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