Sleep Outfitters
Sleep Outfitters operated stores across the Central and Eastern U.S. under three different names. They partnered with us to unify those brands under one master identity. Together, we defined the brand essence “Smarter Sleep Solutions,” the strategy “Outfitting you for life-changing sleep,” and created a fresh identity and in-store expression. From company culture to the customer experience, every touchpoint was reimagined, delivering a cohesive, relaxing brand experience as comfortable as the mattresses they sell.
Brand Strategy / Brand Positioning / Campaign Strategy / Brand Narrative / Social Strategy / Brand Identity / Brand Expression / Design Systems / Retail Environments / Brand Guidelines / Campaign Strategy / Concept Development / Creative Direction / Art Direction / Graphic Design / Copywriting / Integrated Campaigns / Web & Interactive / Environmental Branding / In-Store Communications / Social Media / Production
